I've done this several times. More than blindly looking at the number of search results returned like this article suggests, I actually look for some authoritat

I've done this several times. More than blindly looking at the number of search results returned like this article suggests, I actually look for some authoritative websites in the results (like NYT, WashingtonPost, or credible blogs). If it's good enough for NYT, it's good enough for me!