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Whatever the ineffectiveness of ads on social sites, I'd venture that tv or radio effectiveness is far worse. They just don't get graded (measured) with anywhe
by aswanson 19y ago
Whatever the ineffectiveness of ads on social sites, I'd venture that tv or radio effectiveness is far worse. They just don't get graded (measured) with anywhere near the scrutiny that these ad networks do.
- mechanical_fish 19y agoI'd take that bet -- but, then, I used to watch TV before TiVO was invented. You see, kids, back in the Elder Days, when a commercial came on, you had no choice but to watch it. I mean, you could click to another channel, but then you ran the risk of missing part of the program that you were originally watching. Nowadays, of course, I can easily go for years without seeing a TV commercial, so I guess you're right: an ad on Facebook, however ineffective, is better than an ad I never see. But TiVO users are still a minority in the world, so TV and radio ads are still plenty effective.