I agree with the comparisons given here until we get to Facebook. I think the main difference here is the increased saturation the internet in developed countri

I agree with the comparisons given here until we get to Facebook. I think the main difference here is the increased saturation the internet in developed countries and the market penetration FB has obtained. Facebook has achieved 1.6 billion users a month compared to Myspace's 76 million at its peak. It will be hard to supplant such a behemoth that's willing to absorb the obvious threats it perceives (e.g. Instagram and WhatsApp).