3 ms·
I worked on this problem for about 6 months, I had built a simple hosted solution, for restaurants in this case, that the operator could build a mobile version
by kaiserama 17y ago
I worked on this problem for about 6 months, I had built a simple hosted solution, for restaurants in this case, that the operator could build a mobile version of their site that was viewable on iPhone, Android, and Blackberry. The first few places I told the idea to loved it and so I thought it might take off. Unfortunately (fortunately?) for me I happened to talk to two restaurant operators who actually used social media and 'got it'. When I started doing more market research with other operators and restaurant marketers the basic reaction was simply this: operators are too busy to be bothered with frivolous things like websites, and for some even email addresses. They're just trying to get through the month, the week, the day without closing the place up (obviously a lot of turn over in the industry).
My personal take is that the next generation of operators will likely be more receptive and will see the value in using different forms of media and accepting that people get their information in very different ways than even 5 years ago. I think there are other ways to make money in the restaurant industry, if I was someone looking to do something in this industry I'd start making some connections with the US Foods and the Syscos of the world, alone you'll be lucky to even get face time with an operator, let alone convince them to use your product.
If anyone is interested one of the restaurants that used the service was here http://www.edinagrill.com http://www.edinagrill.com, access from your iphone/android/blackberry and you'll see a mobile version vs normal browser.
- autarch 17y agoI'm not sure you "got" it, based on the horrific flash nav menu, and the ridiculously small window all the info is displayed in (I have more than 300 or so vertical pixels!).
- kaiserama 17y agoThat's part of their full site. If you're accessing from an iPhone, Android, or Blackberry and haven't disabled Javascript you should see a mobile friendly version. Other devices may display it differently.
- stevenwei 17y agoHow long ago was this? I've seen a couple of companies that are building generalized template solutions for restaurant owners to export websites, iPhone apps, etc.