Facebook is unbelievably limited for any signs of creativity - even MySpace was like a generation ahead comparing to what Facebook is nowadays. Most creatives/c

Facebook is unbelievably limited for any signs of creativity - even MySpace was like a generation ahead comparing to what Facebook is nowadays. Most creatives/content producers use it as a glorified Twitter; women use it for bragging about status/observing status of others and everybody else seems to have relegated it to the most banal things (hi family!). If you pay for ads, some strange Italian or Asian company does all the clicks on your ads, so unless you have a sure way to attract people with herd-mentality to your ads, B2C is useless as well.