If your business model is based on the presumption that your users will voluntarily download anything that you want them to download, and they don't, maybe it's

If your business model is based on the presumption that your users will voluntarily download anything that you want them to download, and they don't, maybe it's just a shitty business model. As it stands, HTTP is all about the client choosing what requests to make, what to render and how to render it. If I don't want to download and view ads, I don't request them. If there is some information on a page that I am not interested in, I don't render it. I couldn't care less if this makes someone's business unviable, because in their use of web technology they are implicitly offering me the option not to be bombarded by information that I am not interested in. User discretion is part of the protocol.