It costs me twice to see an ad. It costs me time to look at it (and possibly interact with it), which is fine because that's what actually pays for the site. Ho

It costs me twice to see an ad. It costs me time to look at it (and possibly interact with it), which is fine because that's what actually pays for the site. However, the ads are costing me again because they are using too much of my limited data (esp on mobile). Sure, I don't go over my allotment usually, but it does prevent me from using that data somewhere else. The advertisers need to figure out the latter in order for the ads to continue to be a viable revenue stream.