"I think expecting everyone who drives to be as knowledgeable as a NASCAR driver is foolish, just as I believe expecting everyone who has learned a behavior to

"I think expecting everyone who drives to be as knowledgeable as a NASCAR driver is foolish, just as I believe expecting everyone who has learned a behavior to adapt every time something subtle changes is too far." The discussion at hand is about whether we can expect people to have at least an acceptable level of competency. The shock that we are collectively feeling at the iPad and the RWW incident is that we have perhaps over-estimated our audience, and that we DID expect users to adapt to our interfaces, because we were already designing for usability. I'm not sure if our expectations are too high, but I think they arise from our own experience in interacting with the world, which is likely characterized not by impatience and confusion, but by curiosity. So no, I would not proffer economic advice a serious investor, but neither would I throw my hands up in the air in a discussion about federal money policy. And yes, I don't expect everyone to be able to disassemble their engines, or build their next dining room table (hobbies I pursued before coming to electronics and programming), but I am often disappointed when people exhibit no curiosity about the objects around them or the circumstances of their existence.