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Just in case you haven't looked, delivery sites (e.g. seamlessweb, delivery.com) incorporate restaurant hours as a core feature. Not that they're great referenc
by pie 17y ago
Just in case you haven't looked, delivery sites (e.g. seamlessweb, delivery.com) incorporate restaurant hours as a core feature. Not that they're great reference sources, but they're working with the same types of data.
Restaurant sites seem to suffer in much the same way as many other industries with typically bad websites (say, real estate, legal firms, and local services). I think this might be due to the difficulty of marketing to small businesses and a general lack of (or perhaps ignorance of) technical savvy.
Thanks for the effort to make local restaurants more "usable" -- this type of endeavor can only help if it manages to catch on.
- rubyrescue 17y agoYes we've definitely looked at those type of sites - our whole project started out of the fact that we hate the review sites out there and the delivery sites just want to make a buck on providing the menu, not providing a good source of information on the restaurant themselves. It's becoming more strategic but was borne out of frustration with not finding a good source of information, or seeing bad reviews always at the top, or irrelevant reviews. along the way, opening hours became a source of pain so we detoured a bit to focus on it.
- Mz 17y agoRestaurant sites seem to suffer in much the same way as many other industries with typically bad websites (say, real estate, legal firms, and local services). I think this might be due to the difficulty of marketing to small businesses and a general lack of (or perhaps ignorance of) technical savvy. Or maybe it is because a brick-and-mortar entrepreneur has a completely different mindset from the 'Net Set (so to speak) and it's difficult to see the chasm that separates the two, much less cross it.
- pie 17y agoThe old-school brick-and-mortar attitude toward web presence is kinda what I was trying to imply by the vague "technical savvy." There's definitely a market out there that cares about small businesses on the wab, regardless of a business's current mindset, goals, or customer acquisition strategy. Either this market is small or unimportant in some fields, or it's difficult to convince business owners otherwise.
- Mz 17y agoThat isn't quite what I meant. I think it goes beyond lack of "technical savvy" or attitude towards web presence. Some things that come to mind: 1) Local vs. global audience. I have noticed that websites for local resources tend to miss the fact that their audience on the web is global. If they have a brick and mortar presence and they aren't in a tourist-oriented industry, they seem to just not think about how to talk to a global audience. They often do a poor job of clearly indicating on their website exactly where they are (as in city/state, never mind street address). This probably also influences the lack of "hours" listed on the website. A lot of places have a certain local culture and "everyone just knows" that all restaurants are closed by 11pm (or whatever), with the obvious exception of a few places like Denny's which "everyone just knows" are open 24/7. 2) Staging. On the web, colors, layout, and architecture of information are the equivalent of "staging" of a brick and mortar business. But people who do staging are unlikely to immediately grasp this about web design. I bet there is little or no real communication happening in most cases about how to match the web design to the physical staging so customers get some kind of intuitive feel for the place from the website. Basically, I think the mindset/mental geography of someone with a brick and mortar business is going to make most small business owners not just technically unsavvy but actually put up road blocks to the kind of thought process and presentation necessary to make a website that would serve their business well. I hope that's a little clearer.