Wired is an example of publishers not "getting it". I get a big pop-up that reads "Here's The Thing With Ad Blockers". It goes on to say, "We get it: Ads aren’

Wired is an example of publishers not "getting it". I get a big pop-up that reads "Here's The Thing With Ad Blockers". It goes on to say, "We get it: Ads aren’t what you’re here for. But ads help us keep the lights on. So, add us to your ad blocker’s whitelist or pay $1 per week for an ad-free version of WIRED. Either way, you are supporting our journalism. We’d really appreciate it." As a reader: I get it! I want to support you! Of course I'm not here for ads, but I don't care. I care about your malicious ad network—do you? You haven't proven that I can trust you to whitelist you, nor are you even showing that you know what my problem is. So no, you don't get the trust in a whitelist. I might pay for your content explicitly, but I'm not paying $52/yr when I can get a year-long physical subscription for $10. And, back to trust, I don't trust you with my CC number either. And finally: I have another channel! I can go get all the Wired content I want through Apple News, which is a) trustworthy, b) ad-free, and c) easy to use.