5 ms·
Quick rebuttal to the quick rebuttal: - Many advertisers pay by the impressions, especially "premium" ad slots. They treat ads as billboards and pay for "reach
by lmkg 11y ago
Quick rebuttal to the quick rebuttal:
- Many advertisers pay by the impressions, especially "premium" ad slots. They treat ads as billboards and pay for "reach."
- (1) If you're using a CDN, hits don't got to your server (2) Advertisers trust numbers from an industry-common analytics solution, they don't trust something hand-rolled
- Agreed on your last point, I think ad-supported content is creating perverse incentives for content creators.
- luxpir 11y agoQuick rebuttal to the quick rebuttal's quick rebuttal: - Potential improvement to adblockers: a sacrificial server needs setting up that displays these ads to nobody in a dark room somewhere when triggered by the adblock software, thereby maintaining 'reach' figures for the scattergun advertisers. - (1) Potential improvement to CDN services: display hit counters for users. (2) Many industry-standard analytics solutions use server logs for quantification. - Agreed on your agreement point.