People have to want to live there, otherwise you're very limited in your recruiting pool to people either already in that region, or possibly people from that r

People have to want to live there, otherwise you're very limited in your recruiting pool to people either already in that region, or possibly people from that region. As an example, I work in Oslo, and we have offices in Trondheim and Tromso as well due to the universities in those cities. Recruiting people to work in Oslo is quite easy, but almost nobody is willing to move to Trondheim or Tromso unless they were looking to move back there anyway.