I's the "elevator pitch" issue above all else. There aren't too many things out there sophisticated and ambitious enough to actually be worth doing (or describ

I's the "elevator pitch" issue above all else. There aren't too many things out there sophisticated and ambitious enough to actually be worth doing (or describing) that can also be summed up in a pithy 10-second haiku to appease a frat boy making smalltalk. For obvious reasons, the laboriousness of such an exercise relative to the level of genuine interest in the details from the audience makes it unappealing.