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Another potential solution is for the mobile carriers to charge the ad networks for the bandwidth they use. That's more aligned with the incentives the mobile c
by rsfern 11y ago
Another potential solution is for the mobile carriers to charge the ad networks for the bandwidth they use. That's more aligned with the incentives the mobile carriers have, more fair to users, but it might be detrimental to the earnings of the sites hosting ads....
Edit: your solution is much less technically complex, and less intrusive than carriers inspecting traffic for billing purposes though
- pjc50 11y agoIronically, the mobile carriers are the one group who can implement a popularly suggested alternative to ads: micropayments. They already have billing systems and traffic inspection. Not that this would be popular, as people would just click "no" on the "pay 1c to read this page" dialog.
- MichaelGG 11y agoAd networks already pay or peer for the network they use. There's absolutely zero reason they should pay any more. The mobile customer is purchasing Internet access and should get all the data they request, ads included. Though the end-user should probably block ads themselves, this is not a place where ISPs should get involved.