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Whats even more bizare is that its been published that most of the 'clicks' and returns from ads are completely fake, generated from clickbots, so that whole 'i
by buserror 11y ago
Whats even more bizare is that its been published that most of the 'clicks' and returns from ads are completely fake, generated from clickbots, so that whole 'industry' is spinning on thin air.
That's why most website try to 'engage' the users with full screen nags when you arrive, they are trying desperately to know if you are a human or a bot, and that's their latest attempt at it (until the bots catch up that is)
The 'users' are rather removed from the advertiser->agencies->publishers->content providers->websites spinloop, yet all of a sudden they are being blamed from trying to shield themselves from the torrent of crap.
The true, real victims are the people who try to advertise stuff, and the users at the other end -- all the advertiser's budget is siphoned down that chain of intermediaries, and the 'return' they get is ... wind as less and less users want to see their stuff anyway given the deluge.
- ssharp 11y agoMost advertisers aren't throwing blind money around and most ads are sold by impressions and not clicks, so clickbots aren't that big of a deal. If you're able to do attribution at the impression level, you're far less worried about clicks. With that level of tracking, you can build out an attribution model that accurately reflects the value of an impression and not waste money.