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This is pretty spot on. It's also good to note that marketers like me don't get your name and everything about you. We get anonymous and aggregated data. Eg. I
by jsonne 11y ago
This is pretty spot on. It's also good to note that marketers like me don't get your name and everything about you. We get anonymous and aggregated data. Eg. I have no idea if you John Doe personally buy dominos. I'm target 50k people that like dominos, also like cars, and live in the Bay Area.
- hodwik 11y agoI'm not talking about marketing systems. I'm talking about systems full of PII -- like Thomson Reuters CLEAR -- which was designed for law enforcement but can be purchased by private companies as well. http://r1.officer.com/files/base/image/OFCR/2013/04/16x9/640x360/clear-screenshot-addresses_10919281.jpg http://r1.officer.com/files/base/image/OFCR/2013/04/16x9/640...