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There's a lot more (Axciom, Neustar, etc.). Just check out one of these Lumascapes--the data companies are slightly off to the right near the top in the DB Mar
by shostack 11y ago
There's a lot more (Axciom, Neustar, etc.). Just check out one of these Lumascapes--the data companies are slightly off to the right near the top in the DB Marketing, DMP and Marketing Data sections [1].
Advertisers and publishers can also sell this data directly on exchanges (a relatively new thing) like Adobe's Audience Marketplace [2].
[1] http://www.lumapartners.com/lumascapes/marketing-technology-lumascape/ http://www.lumapartners.com/lumascapes/marketing-technology-...
[2] https://blogs.adobe.com/digitalmarketing/advertising/source-sell-and-swap-audiences-with-ease-using-adobe-audience-manager/ https://blogs.adobe.com/digitalmarketing/advertising/source-...