> 80% of what you do is the same for all clients. This is a crucial insight because information asymmetry forces you to pay a premium for that 80% that can be

> 80% of what you do is the same for all clients. This is a crucial insight because information asymmetry forces you to pay a premium for that 80% that can be systematized or worse, pay a low price for that 80% and end up getting the lowest quality work on the 20% that needs deep expertise. This leads to adverse selection or overpaying... I read somewhere about travel agencies and how the low end work like booking hotels and cars was replaced by websites, but the more complicated travel services like planning a vacation are still sourced to travel agents. Hopefully every industry would move towards an environment where you can pay a premium for the part that needs expertise and pay fair market value for the part that can be systematized or reliably sourced for less.