That's probably the 20% VAT that's included in the price. If you are coming from a state with no sales tax, this could explain your surprise. Hell, coming from

That's probably the 20% VAT that's included in the price. If you are coming from a state with no sales tax, this could explain your surprise. Hell, coming from Canada where I was paying 13% sales tax (never included in the sticker price), I found UK prices shocking.