I think it's important to think about the effect technology has on culture (both positive and negative). To that end, I would recommend _Technopoly_ by Neil Po

I think it's important to think about the effect technology has on culture (both positive and negative). To that end, I would recommend _Technopoly_ by Neil Postman. (And optionally _Amusing Ourselves to Death_ by the same author -- it's more accessible but slightly less applicable to the software industry.)