Not a book, but a particular podcast episode: http://5by5.tv/b2w/17 http://5by5.tv/b2w/17. Skip to 1:05:00 (an hour and 5 minutes in) and listen for 2-3 minutes

Not a book, but a particular podcast episode: http://5by5.tv/b2w/17 http://5by5.tv/b2w/17. Skip to 1:05:00 (an hour and 5 minutes in) and listen for 2-3 minutes. You'll hear something many managers need to hear about the difference between a "priority" and just something you need to do and the resources you need to be putting behind something to really show that it's a priority (owner, budget, deadline).