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The reason they want to do the algorithmic streams is that it opens up vast opportunities for monetization. It used to be on Facebook you'd be able to reach an
by readams 11y ago
The reason they want to do the algorithmic streams is that it opens up vast opportunities for monetization. It used to be on Facebook you'd be able to reach any one who liked your page if you were a brand. Now the only way is to pay Facebook. None of this is by accident. The stream algorithm is the engine that drives the sky-high value of Facebook.
- bennesvig 11y agoI know one household consumer brand with 1+million fans. They spend a ridiculous amount boosting Facebook posts. Otherwise about 10 people will see a photo.