That definition makes it very clear why people are disagreeing with you. Switching costs are those incurred by the difficulty of switching, and not the margina

That definition makes it very clear why people are disagreeing with you. Switching costs are those incurred by the difficulty of switching, and not the marginal cost of one provider or another. If internet provider A is $80 / month, and provider B is $60 / month, the switching cost has nothing to do with the $20 monthly discrepancy, or any speed differences, and rather represents how easy it is to cancel my subscription by being on hold for hours or cancellation fees.