Why? As long as the price range of Google stays as it is I see no danger for Adobe. And as long as Google doesn't even provide an easily accessible API for raw

Why? As long as the price range of Google stays as it is I see no danger for Adobe. And as long as Google doesn't even provide an easily accessible API for raw data (or configurable multi dimension data export) I see no danger there. Did I mention classifications not costing additional dimensions/variables? On the other hand I hope Adobe takes a very close look at API performance, segmentation et al. Both tools have their strength and weak spots. Both might be the right tool for the right cient/company/use case. As always it depends on the circumstances. Disclaimer: As an analyst I work with both tools. And the more I do I prefer Adobe Analytics. PS. : The same goes for the respective tagmanager solutions.