Depends on your development cycle, but this is one area that startups should have an advantage over bigger competitors. We got copied on a few things (logo, tag

Depends on your development cycle, but this is one area that startups should have an advantage over bigger competitors. We got copied on a few things (logo, tagline, product) by a bunch of people in 3, 6, 9 months time. Of course we're already working on our second model, so no worries!