Yes, but on a serious note the difference in potential upside between investing in this vs. a traditional restaurant chain is like that between investing in Ama

Yes, but on a serious note the difference in potential upside between investing in this vs. a traditional restaurant chain is like that between investing in Amazon vs. a traditional book store chain. If you can find a way for the business model to work it is operating in a way where the inventory and distribution are handled in fundamentally different ways than in the past.