> I understand many media businesses are not viable without lots of advertising, but no one is preventing them from adopting a subscription model. It doesn't m

> I understand many media businesses are not viable without lots of advertising, but no one is preventing them from adopting a subscription model. It doesn't matter if nobody is preventing them from doing something that doesn't work. Making a living selling subscriptions to something that isn't ridiculously premium doesn't seem all that viable. The likely outcome is that you'll reach fewer people and still won't make enough to support yourself. I was with a newspaper that converted to online subscriptions. Online ads were a relatively poor revenue generator, but subscriptions were even worse.