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I subscribe to Pandora to block the ads. That's a viable business model. I am stunned by the amount of crap that comes my way when I happen to browse without an
by jackcosgrove 11y ago
I subscribe to Pandora to block the ads. That's a viable business model. I am stunned by the amount of crap that comes my way when I happen to browse without an adblocker. Advertisers went too far, and now there's a counterreaction. I understand many media businesses are not viable without lots of advertising, but no one is preventing them from adopting a subscription model. The problem is that it's easier to dupe advertisers into thinking consumers will like content than it is to convince consumers to like content. If consumers really like content, they will subscribe to it. All that has happened is that the curtain on advertising effectiveness has been lifted, and buyers of ads are getting a better deal along with consumers. The media enjoyed decades of profitability due more to a lack of competition than a high-quality product. I don't pity them.
- chc 11y ago> I understand many media businesses are not viable without lots of advertising, but no one is preventing them from adopting a subscription model. It doesn't matter if nobody is preventing them from doing something that doesn't work. Making a living selling subscriptions to something that isn't ridiculously premium doesn't seem all that viable. The likely outcome is that you'll reach fewer people and still won't make enough to support yourself. I was with a newspaper that converted to online subscriptions. Online ads were a relatively poor revenue generator, but subscriptions were even worse.
- RUG3Y 11y agoSo what's the problem? Apparently, content creation isn't good business anymore.
- chc 11y agoYour second sentence would seem to answer the first.
- jackcosgrove 11y agoNo one is entitled to the job they like. If people won't pay for your goods and services, you need to find another job.