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I did some testing earlier this year on a well trafficked YC companies site (so something with a pretty technical audience) and it was around 40% Ad Blocking an
by michaelbuckbee 11y ago
I did some testing earlier this year on a well trafficked YC companies site (so something with a pretty technical audience) and it was around 40% Ad Blocking and half of that analytics blocking.
The overall portion of a sites visitors doing blocking is all over the place (from 10-50%), but the Ad / Analytics blocking ratio has been pretty steady at around half.
As blocker users shift from ADP to uBlock (for performance or b/c they don't like 'acceptable ads') I suspect that ratio to really go up.