More and more people are using blockers. The problem is that the utility of the software is high, so the number of users installing ad blockers (Which is really

More and more people are using blockers. The problem is that the utility of the software is high, so the number of users installing ad blockers (Which is really easy. Thanks Chrome!) is going to outpace the number of users not using ad blockers. Depending on your demographics, over 50% of your traffic might be using an ad blocker. I recall reddit reporting numbers of over 80% in some instances.