The best option is to get warm introductions and develop relationships early. Getting people to hear about your product, give you feedback and feel invested bef

The best option is to get warm introductions and develop relationships early. Getting people to hear about your product, give you feedback and feel invested before you launch is critical. However, that's not always possible. If you're scrambling and haven't had time to do that, you can always reach out blind or use services/agencies to help. There's a YC company called PRX that helps with this and does it at a very affordable price. Another cool site that was on Product Hunt recently ranked a bunch of media outlets - http://presshour.co/?ref=producthunt http://presshour.co/?ref=producthunt. Lastly, take a look at your competition and who covered them - those are probably your best targets.