I see at least one exception: Optimize 360. Google Analytics used to offer the ability to run very rudimentary experiments. If they now provide a point-and-cli

I see at least one exception: Optimize 360. Google Analytics used to offer the ability to run very rudimentary experiments. If they now provide a point-and-click, WYSIWYG solution comparable to Optimizely and Maxymizer, then this is a pretty interesting move for them and big competition for any players in the split testing and personalization space.