Interesting feature release even though it doesn't impact many of us (e.g. 150k/yr buy-in). I'm very curious to see exactly what level of personalization and pe

Interesting feature release even though it doesn't impact many of us (e.g. 150k/yr buy-in). I'm very curious to see exactly what level of personalization and per-user optimization their Optimize360 suite offers. I think this is the sort of thing that is going to take enterprise testing to the next stage and probably give Optimizely and VWO a very hard time. Also, side note, did Google borrow the 360 branding from Adobe or the other way around? http://www.adobe.com/marketing-cloud/web-analytics.html http://www.adobe.com/marketing-cloud/web-analytics.html (see: Adobe Customer360)