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> Further, by abiding by a set of standards, Google and others can trust the content will load quickly. That trust allows them to feature the content higher up
by fiatjaf 11y ago
> Further, by abiding by a set of standards, Google and others can trust the content will load quickly. That trust allows them to feature the content higher up in search results.
So it is a Google closed club? "you use our library, your site ranks up"? I doubt this is true. If it is, I doubt it will endure. If it endures, I doubt I wish to live in this world.
- MichaelApproved 11y agoIt's not closed by Google but it's lead by them. Facebook also has its own standard https://instantarticles.fb.com/ https://instantarticles.fb.com/
- ageitgey 11y ago> So it is a Google closed club? "you use our library, your site ranks up"? Yes, unfortunately that is exactly the case. Try a Google search for any news-related topic on a mobile device (at least in the US) and you'll see that only Google AMP pages are featured in the top scrollable news widget: http://imgur.com/TuFhnZM http://imgur.com/TuFhnZM That's why most of the major publishers are providing AMP versions of their content. You can find the linked AMP version of any news article by checking the HTML source and looking for the "amp" link tag in the header.