3 ms·

I've come to believe that some Google interfaces (eg. AdWords, Webmaster Tools) suck because then you need one of their certified partners to set things up. By

by agopaul 11y ago

I've come to believe that some Google interfaces (eg. AdWords, Webmaster Tools) suck because then you need one of their certified partners to set things up. By no means they are meant to be used by normal people. Also, data provided by Adwords is a bit limited and you need another tool to better track your hits

rbinv 11y ago
I disagree. Google's Webmaster Tools are not really that complex, and while the UI could use some polishing here and there, it works just fine. AdWords has way more features, of course. However, it's still pretty usable in my opinion, especially when you consider the amount of accessible data. You say "there's not enough data" and "it's not for normal people" at the same time. While these are not entirely mutually exclusive, the more data you want accessible, the more difficult it becomes to categorize, display and visualize this data.
- agopaul 11y ago
  > You say "there's not enough data" and "it's not for normal people" at the same time. While these are not entirely mutually exclusive, the more data you want accessible, the more difficult it becomes to categorize, display and visualize this data. They are different complaints. Adwords is usable after you understand how it works, but the whole process of setting up a campaign or migrating from the Keyword Planner to AdWords is not a piece of cake. They even send AdWords ads by mail to businesses, like anyone can setup an effective AdWords campaign, but it's not that easy to get started with the tool. On the other hand, I know that it's a different beast, but FB ads are really simple to setup. Google Webmaster Tools's UI it's not difficult to use per se, but the UX is quite bad on average and I just wonder why Google won't improve it.
deleted 11y ago
[deleted]
AJ007 11y ago
There are parts of the Adwords interface that "suck" because they intentionally try to hide certain things to maximize revenue. For example, getting advertisers to buy ads globally rather than just the US. On the other side, the Adwords interface is far better than any other ad platform interface I have seen. They could simply it by removing targeting options, and probably increase overall revenue, but it would not be a good deal for the advertisers.
- agopaul 11y ago
  > There are parts of the Adwords interface that "suck" because they intentionally try to hide certain things to maximize revenue. I admit that I have the same feeling

by agopaul 11y ago

rbinv 11y ago

I disagree. Google's Webmaster Tools are not really that complex, and while the UI could use some polishing here and there, it works just fine. AdWords has way more features, of course. However, it's still pretty usable in my opinion, especially when you consider the amount of accessible data. You say "there's not enough data" and "it's not for normal people" at the same time. While these are not entirely mutually exclusive, the more data you want accessible, the more difficult it becomes to categorize, display and visualize this data.

agopaul 11y ago
> You say "there's not enough data" and "it's not for normal people" at the same time. While these are not entirely mutually exclusive, the more data you want accessible, the more difficult it becomes to categorize, display and visualize this data. They are different complaints. Adwords is usable after you understand how it works, but the whole process of setting up a campaign or migrating from the Keyword Planner to AdWords is not a piece of cake. They even send AdWords ads by mail to businesses, like anyone can setup an effective AdWords campaign, but it's not that easy to get started with the tool. On the other hand, I know that it's a different beast, but FB ads are really simple to setup. Google Webmaster Tools's UI it's not difficult to use per se, but the UX is quite bad on average and I just wonder why Google won't improve it.

deleted 11y ago

[deleted]

AJ007 11y ago

There are parts of the Adwords interface that "suck" because they intentionally try to hide certain things to maximize revenue. For example, getting advertisers to buy ads globally rather than just the US. On the other side, the Adwords interface is far better than any other ad platform interface I have seen. They could simply it by removing targeting options, and probably increase overall revenue, but it would not be a good deal for the advertisers.

agopaul 11y ago
> There are parts of the Adwords interface that "suck" because they intentionally try to hide certain things to maximize revenue. I admit that I have the same feeling