Custom circuitry will always be much more efficient than the same thing on an FPGA, so it should be easy to outcompete the FPGA for a task. The FPGA can help In

Custom circuitry will always be much more efficient than the same thing on an FPGA, so it should be easy to outcompete the FPGA for a task. The FPGA can help Intel with market research for what to put in silicon, just look at what is popular to put there.