I think it's an awkward term used to differentiate hardware from beige boxes, following Apple. It feels very forced and near-meaningless in these contexts thoug

I think it's an awkward term used to differentiate hardware from beige boxes, following Apple. It feels very forced and near-meaningless in these contexts though. Reminds me of the startups with "Made with love" in their footers as though some early developer passion imbues the code with otherworldly power. I find both offputting, but then the tactic hasn't really failed Apple.