I am, yes. My visibility has shifted depending on different orgs I've been in (I've been in orgs where I'm entirely disconnected from the PR side of things, an

I am, yes. My visibility has shifted depending on different orgs I've been in (I've been in orgs where I'm entirely disconnected from the PR side of things, and in others where I get regular mails from the marketing teams); I read some of the links on the search you provided but they seem to denote "what I'd expect", a worst case where a vendor goes too far in accomplishing a PR objective, and while it's plausible that this is ongoing (as you say, I CERTAINLY don't know what totally distinct marketing teams on contract are doing) I'd note one thing: That in the well documented occurrences in the past, it's typically been the more "standard" sort of native advertising dark patterns that are becoming prevalent. I don't say this to excuse it in the least; but to say that I tend to see "patterns" even in the more questionable actions of a given entity, and even when I looked more deeply in said googling I didn't find many concrete occurrences of that sort of truly grassroots astroturfing. Enough accusations to raise an eyebrow for sure; but I'd point out a few things on that as well: in some of the well documented cases, MS has come forward and accepted accountability for the occurrence. While this could absolutely be a post-factum face saving, the cost/benefit of enacting those sorts of campaigns seems misaligned, at least to my eyes, that I'd be hard pressed to think of any of the Marketing/PR people I've met taking that sort of risk. Again, there could certainly be degrees of separation, and as you accurately state I can't in any way speak on that. My main goal was just to speak to the best intentions and actions of the peers I've had the opportunity and privilege to work with.