The ads in magazines are just as relevant, IMO, as adsense ads (at least because print ads are targeting a demographic rather than direct intent), and Google se

The ads in magazines are just as relevant, IMO, as adsense ads (at least because print ads are targeting a demographic rather than direct intent), and Google seems to be doing an okay job with their method of ad targeting. The news/magazine publishing industry is stuck in a seriously delayed feedback loop, it can take months for an advertiser to see returns on their marketing/advertising investment. With things like adwords, you can see it almost instantly, and (assuming you have funnel analytics) almost down to the specific part of the page that generated revenue -- you can't do that at that kind of detail with magazines that are published on a slow cycle and are only accessible bulk (you buy/subscribe to the whole item, not access to individual entries, no one can track which parts of a 50 page magazine you read).