Quantcasts puts Gawker Media _Network_'s traffic numbers for 2014 at 7.2b for that time period, so that would give a pre-partner (display) RPM of $4.1 3e7 / 7.

Quantcasts puts Gawker Media _Network_'s traffic numbers for 2014 at 7.2b for that time period, so that would give a pre-partner (display) RPM of $4.1 3e7 / 7.2e9 x 1000 And a post partner RPM of $6.25 4.5e7 / 7.2e9 x 1000 This seems plausible. I think it's fair to consider both since ad-blockers will pick up a bunch of the listing/affiliate code implementations for the extant partner related initiatives.