That's because they need more money for the "fix" they are about to implement. And if you know some things about infrastructure/network engineering the "fix" t

That's because they need more money for the "fix" they are about to implement. And if you know some things about infrastructure/network engineering the "fix" they are talking about here isn't cheap (both in infrastructure and operational costs.) That's why the prices changed -- if Big Media didn't force Netflix to start blocking nothing would've changed. Now they do, SF is basically forced to pivot their business model slightly or risk go out of business completely.