It would seem to me that if you're primarily in the business of storage, you should go down the stack as far as you can. Outsourcing to AWS leaves you at parit

It would seem to me that if you're primarily in the business of storage, you should go down the stack as far as you can. Outsourcing to AWS leaves you at parity to anyone else who can do the same. If Box is in the "Business Services" business, then perhaps it's different.