This is possibly the hardest problem to solve when making social software... Everyone else will do it when everyone is doing it. But motivating people to do so

This is possibly the hardest problem to solve when making social software... Everyone else will do it when everyone is doing it. But motivating people to do something radically different is much much harder unless there's clear rewards, etc. Clay of course wrote the book on this but it's still not qn exact sciene.