I work in the Hotel industry making Apps for reservations and in room entertainment and engagement. Some of your statements make sense but, form the hotels pers

I work in the Hotel industry making Apps for reservations and in room entertainment and engagement. Some of your statements make sense but, form the hotels perspective, some of the reasoning for implementing this stuff has little to nothing to do with making the experience better for the guest. We use the data we get from things like the lights, temperature, and other information to find ways to save money and find how to better set up properties for profit. Its a numbers game. We hope that we can use the same tech to drive user engagement and keep them within the apps so they become lifetime guests and book with us for subsequent stays. It is a marketing and management effort. All about the ability to save money while driving engagement.