I think you might be right. Bootstrapping a start up is damn hard and damn stressful. And it takes a long time. As someone mentioned earlier, 37s is a 10 year o

I think you might be right. Bootstrapping a start up is damn hard and damn stressful. And it takes a long time. As someone mentioned earlier, 37s is a 10 year old company that is now highly profitable, but it took a long time for them to get there and build up the following they have now. There's something to be said for trying to grease the skids on Act II and get there a little quicker than with Act I, especially when you were successful with Act I.