There's a difference between "first mover" and "first to market". First movers enter a market space first. First to market means that a company has launched a

There's a difference between "first mover" and "first to market". First movers enter a market space first. First to market means that a company has launched an actual product within that market space. Startups all the time get funded with "just an idea," and even generate "buzz" or whatnot, but the real winners tend to be those who have their niche well-planned enough to effectively utilize those traditional market-force "forces" to their advantage. There are five of them: http://en.wikipedia.org/wiki/Five_forces http://en.wikipedia.org/wiki/Five_forces