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Customer Buying Hierarchy
Free creates its own problems that stand in the way of innovation.
- yagibear 17y agoGoogling for "Customer Buying Hierarchy" shows no other references to this, other than this blog entry & related videos. Can you provide some other pointers to where others might use this concept?
- liquimoon 17y agoI heard about the concept from Clayton Christensen's Innovator's Dilemma. http://www.amazon.com/Innovators-Dilemma-Revolutionary-Business-Essentials/dp/0060521996 http://www.amazon.com/Innovators-Dilemma-Revolutionary-Busin... The book talks about the buying hierarchy in the context of disruptive innovations. It's highly recommended.