> consumer data-mining and targeting may be a net lose It is at net lose. And our current society's concept of ever-increasing growth, based on ever-increasin

> consumer data-mining and targeting may be a net lose It is at net lose. And our current society's concept of ever-increasing growth, based on ever-increasing consumption (aka "the latest iPhone is out, you must buy that now"), is very obviously not sustainable any longer. It was sustainable during the period when our resources seemed "unlimited" to us. It is however not a lose to Google & Co. who continually gain power over governments all over the World.