"same impact as turning around a struggling multi billion dollar business." You make it sound like solving a complex problem in concurrency or memory managemen

"same impact as turning around a struggling multi billion dollar business." You make it sound like solving a complex problem in concurrency or memory management or compiler optimization or power management (that may directly and layer-indirectly affect millions of users, if not billions of devices) is "less impact" then a human-goal management problem of a company like Yahoo. Perhaps you believe Mayer's difficult task of specifying the right color of purple for the Yahoo Mail was somehow high impact? ""one day before Yahoo Mail was set to release, she convened a meeting at Phish Food, a conference room in the executive building of Yahoo’s campus, to talk about the product’s color. For months, the team had settled on blue and gray. If users were going to read emails on their phones all day long, the thinking went, it was best to choose the most subtly contrasting hues. But now, Mayer explained, she wanted to change the colors to various shades of purple, which she believed better suited Yahoo’s brand. According to one senior executive, Sharma’s body language changed the moment Mayer issued her request. He looked deflated. Altering the color of such an intricate product would require that members of his team spend all night adjusting colors in thousands of places. He slumped off and prepared to tell his staff the bad news. "" http://www.nytimes.com/2014/12/21/magazine/what-happened-when-marissa-mayer-tried-to-be-steve-jobs.html?_r=0 http://www.nytimes.com/2014/12/21/magazine/what-happened-whe...