I guess my first question is, how will the site make money? It's only useful to give away gift certificates as an incentive to create quizzes if quiz creation l

I guess my first question is, how will the site make money? It's only useful to give away gift certificates as an incentive to create quizzes if quiz creation leads to making money. I'm guessing you plan to make money from ads, which is why you're trying to get more quizzes (so that it will attract more users to take the quizzes). If that's the case, then you also need to account for advertising to actually inform users of newly created quizzes, etc., before figuring out how much to give away for creating quizzes. As for other ideas to get users to create quizzes, maybe more prominently asking quiz-takers to create quizzes. Adding in more of a narcissism factor for people who create quizzes (I notice you don't even put the creator's name for popular quizzes on the front page). Another possiblity: get a hold of Ben Huh at Pet Holdings, Inc (of lolcatz, loldogs, and failblog fame), as they seem to be interested in this sort of thing, as shown by their most recent site, http://graphjam.com http://graphjam.com.